Ambush Marketing: A Global Legal Perspective by GALA

The Global Advertising Lawyers Alliance (GALA) has released its latest edition of Ambush Marketing: A Global Legal Perspective with the contribution of A. & K. Metaxopoulos and Partners Law Firm (GALA member for Greece).
The book summarizes the laws and other rules governing ambush marketing in 69 countries around the world, provides examples of ambush campaigns that have hit the headlines, and discusses recent enforcement actions. 
“Ambush marketing” is a controversial marketing practice that pits non-sponsors against rights holders. It is as prevalent as ever, as non-sponsors seek to associate their brands, rightly or wrongly, with significant sporting or entertainment events without needing to pay sponsorship fees. 
In addition to updating the 2014 edition, the third edition covers 18 new countries.
The guide is available for purchase on and is also available directly from the Global Advertising Lawyers Alliance ( You may read the Chapter for Greece HERE.