GALA Global Advertising Lawyers Alliance (GALA) has just released its 2026 Advertising Law Predictions Report, featuring insights from member firms across more than 70 jurisdictions worldwide. We are pleased that Greece is among the contributing jurisdictions, with A & K Metaxopoulos and Partners Law Firm participating as a proud GALA member.
Drawing on insights from GALA members across more than 70 jurisdictions, the report provides a global snapshot of the key legal and regulatory developments expected to shape advertising and marketing in the year ahead.
The 2026 report highlights:
· Increased regulation and transparency requirements for AI-generated content
· Expanding data protection and privacy enforcement
· Heightened scrutiny of environmental claims and greenwashing
· Greater oversight of influencer marketing and digital advertising
· Stricter regulation in sectors such as gambling, alcohol, and marketing to children
· Intensified ambush marketing enforcement tied to major international sporting events
As regulators worldwide continue to sharpen their focus on digital practices, transparency, and consumer protection, the report offers valuable guidance for brands, agencies, and in-house counsel navigating cross-border campaigns.
Access the full report: GALA 2026 Advertising Law Predictions.
