{"id":4344,"date":"2021-02-01T11:26:21","date_gmt":"2021-02-01T09:26:21","guid":{"rendered":"https:\/\/www.metaxopouloslaw.gr\/?p=4344"},"modified":"2021-02-16T16:34:02","modified_gmt":"2021-02-16T14:34:02","slug":"ambush-marketing-a-global-legal-perspective","status":"publish","type":"post","link":"https:\/\/www.metaxopouloslaw.gr\/en\/ambush-marketing-a-global-legal-perspective\/","title":{"rendered":"Ambush Marketing: A Global Legal Perspective by GALA"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4344\" class=\"elementor elementor-4344\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5c63ee30 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5c63ee30\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5565806b\" data-id=\"5565806b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3278419f elementor-widget elementor-widget-text-editor\" data-id=\"3278419f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/company\/global-advertising-lawyers-alliance\/\">The Global Advertising Lawyers Alliance<\/a> (GALA) has released its latest edition of\u00a0<strong><em>Ambush Marketing: A Global Legal Perspective<\/em> <\/strong>with the contribution of<strong> A. &amp; K. Metaxopoulos and Partners Law Firm<\/strong> (GALA member for Greece). <br \/>\u00a0<br \/>The book summarizes the laws and other rules governing ambush marketing in 69 countries around the world, provides examples of ambush campaigns that have hit the headlines, and discusses recent enforcement actions.\u00a0<br \/>\u00a0<br \/>&#8220;Ambush marketing&#8221; is a controversial marketing practice that pits non-sponsors against rights holders. It is as prevalent as ever, as non-sponsors seek to associate their brands, rightly or wrongly, with significant sporting or entertainment events without needing to pay sponsorship fees.\u00a0<br \/>\u00a0<br \/>In addition to updating the 2014 edition, the third edition covers 18 new countries.<br \/>\u00a0<br \/>The guide is available for purchase on\u00a0<a href=\"https:\/\/abrilabogados.us8.list-manage.com\/track\/click?u=443ab16af619b0d85f4753288&amp;id=5ce176323b&amp;e=df068ab067\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Amazon.com<\/strong><\/a>\u00a0and is also available directly from the Global Advertising Lawyers Alliance (<strong><a href=\"https:\/\/abrilabogados.us8.list-manage.com\/track\/click?u=443ab16af619b0d85f4753288&amp;id=821f1b9ad5&amp;e=df068ab067\" target=\"_blank\" rel=\"noreferrer noopener\">www.galalaw.com<\/a><\/strong>). You may read the Chapter for Greece <a href=\"https:\/\/www.metaxopouloslaw.gr\/wp-content\/uploads\/2021\/02\/Ambursh-Marketing_GALA_Greece.pdf\">HERE<\/a>.<\/p>\n<p><\/p>\n<p><\/p>\n<p><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The Global Advertising Lawyers Alliance (GALA) has released its latest edition of\u00a0Ambush Marketing: A Global Legal Perspective with the contribution of A. &amp; K. Metaxopoulos and Partners Law Firm (GALA member for Greece). \u00a0The book summarizes the laws and other rules governing ambush marketing in 69 countries around the world, provides examples of ambush campaigns<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30],"tags":[],"class_list":["post-4344","post","type-post","status-publish","format-standard","hentry","category-news-announcements"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ambush Marketing: A Global Legal Perspective by GALA - Metaxopoulos Law<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.metaxopouloslaw.gr\/en\/ambush-marketing-a-global-legal-perspective\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ambush Marketing: A Global Legal Perspective by GALA - Metaxopoulos Law\" \/>\n<meta property=\"og:description\" content=\"The Global Advertising Lawyers Alliance (GALA) has released its latest edition of\u00a0Ambush Marketing: A Global Legal Perspective with the contribution of A. &amp; K. 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